Writing one business book can establish a point of view. Publishing separate books about sales, lead generation, systems, team building, franchising, and business coaching shows a broader body of work because each subject has to support its own argument.
Brad Sugars has that publishing record with McGraw Hill. Its catalog includes Instant Sales, Instant Leads, Instant Systems, Instant Team Building, Successful Franchising, The Business Coach, and other titles covering distinct parts of running and growing a business.
Instant Leads Separates Demand Generation From Selling
A business cannot convert an opportunity that never arrives. Instant Leads gives that earlier commercial problem an entire book rather than folding it into a generic chapter on growth.
