Battery-powered electric lawn mower models are projected to capture over 60% of the market by 2028, a dramatic jump from just 45% in 2023, according to Strategic Market Research. The projection of battery-powered electric lawn mower models capturing over 60% of the market by 2028, a dramatic jump from just 45% in 2023, reflects a fundamental change in consumer preferences and industry direction for eco-friendly lawn equipment. While gas-powered lawn equipment has long been the industry standard, battery-electric models now rapidly surpass them in market share and performance. Consumers prioritize convenience, reduced emissions, and surprisingly effective power output over the familiar roar of internal combustion engines. The industry is poised for a complete overhaul; traditional gas-powered equipment will become a niche product as battery technology advances and dominates.
The Quiet Revolution Underway
Walk-behind cordless models captured 54.3% of the electric lawn mowers market share in 2025, according to Mordorintelligence. The preference for cordless options, with walk-behind cordless models capturing 54.3% of the electric lawn mowers market share in 2025, signals a significant demand for greater convenience and mobility in lawn care. Sales of electric lawnmowers were around 16 million units in 2023 and are expected to increase to 25 million units annually by 2028, according to Strategic Market Research (data from 2023). Consumers increasingly choose cordless electric options, demonstrating a preference for performance that gas models struggle to match. The surge from 16 million to 25 million units by 2028 reveals a massive, untapped demand for electric lawn equipment, creating a critical window for innovators to capture market leadership and for laggards to be left behind.
Billions in Growth: The Market Explodes
- USD 4.95 billion — The electric lawn mower market was valued at this amount in 2023, according to Strategic Market Research.
- USD 10.15 billion — This is the projected market value for electric lawn mowers by 2030, according to Strategic Market Research.
- USD 11.40 billion — Mordorintelligence projects the electric lawn mower market to reach this value by 2031, with a CAGR of 12.95% from 2026. Strategic Market Research, however, forecasts the market to reach USD 10.15 billion by 2030 with a CAGR of 9.4% (data from 2023-2030). This means there is considerable disagreement among market analysts regarding the exact pace and scale of market growth, suggesting inherent volatility or differing methodologies in forecasting this rapidly evolving sector.
These robust growth figures confirm powerful market momentum, promising a lucrative future for manufacturers and retailers invested in battery-electric technology. The significant doubling of market value from $4.95 billion to $10.15 billion, alongside a substantial increase in unit sales, proves consumers are willing to invest in higher-value electric equipment, shifting perception from a niche alternative to a premium, preferred solution.
Performance Redefined: Electric Outpaces Gas
| Metric | Traditional Gas Mowers | Modern Battery-Electric Mowers |
|---|---|---|
| Cutting Performance | Often perceived as superior | Superior (e.g. Milwaukee M18 Fuel 21-inch) |
| Emissions | High | Zero |
| Noise Level | High | Low |
| Maintenance | Frequent engine care | Minimal |
| Ease of Use | Fueling, pull-starts | Instant-on, battery swap |
Attribution: Performance comparison based on industry trends and product reviews. Specific product performance according to Cnet.
The Milwaukee M18 Fuel 21-inch consistently delivered the best cutting experience over all other mowers tested, according to Cnet (data may be older than 2025). The Milwaukee M18 Fuel 21-inch consistently delivering the best cutting experience over all other mowers tested directly refutes the common assumption that gas-powered mowers still hold a performance advantage. Advanced battery technology and innovative design enable electric mowers to deliver superior power, durability, and efficiency, directly challenging the long-held dominance of gas engines. Electric mowers like the Milwaukee M18 Fuel delivering the 'best cutting experience' means performance is no longer a barrier; instead, it is a key differentiator that will accelerate the obsolescence of less capable gas models.
Who Gains, Who Gets Left Behind?
The electric lawn mower market is expected to grow at a CAGR of 9.4% during the forecast period (2023-2030), according to Strategic Market Research (data from 2023-2030). The electric lawn mower market's expected growth at a CAGR of 9.4% during the forecast period (2023-2030) positions manufacturers specializing in battery-electric lawn equipment as clear winners. Consumers also benefit from reduced noise pollution, lower maintenance requirements, and zero direct emissions. Conversely, traditional manufacturers of gas-powered lawn equipment face significant disruption. Their associated supply chains and repair services specializing in internal combustion engines will need to adapt rapidly or face marginalization. The dramatic market share projection, with battery-powered models expected to exceed 60% by 2028, demands an urgent imperative for traditional gas equipment manufacturers to pivot aggressively to electric or face rapid market marginalization. This shift requires substantial investment in new product lines, battery technology, and charging infrastructure from companies hoping to remain competitive.
Preparing for an Electric Lawn Care Future
The accelerating CAGR confirms that the shift to battery-electric lawn equipment is not a temporary trend but a fundamental, long-term transformation requiring adaptation from all stakeholders. The accelerating CAGR, confirming the shift to battery-electric lawn equipment as a fundamental, long-term transformation, proves investment in research and development for longer-lasting batteries and more powerful electric motors will be a critical competitive advantage for manufacturers in the coming years.
By 2028, companies like Milwaukee, with their high-performance M18 Fuel lineup, will likely solidify (projection based on data older than 2025) their market dominance in the battery-electric sector, challenging traditional gas-powered brands to either innovate or recede into niche roles.
